Doing Business In China Summary - 1605 Words

Prior to reading the Harvard Business Review on Doing Business in China, I assumed that business was a universal thing around the world. I assumed that business was the same in all countries. I assumed that every country had the same end goals when it came to business. As a result, I assumed that all countries followed a similar template for how business negotiations work. I was under the assumption that business was all about numbers and money; I didn’t expect to see so much energy focused on creating relationships. I originally assumed China was a very strict and numbers based country when it came to business. In my mind, China was this giant country where everything is made and manufactured at a lower price. As a result, I assumed that†¦show more content†¦As a result, Pepsi Co. has struggled to survive in the Chinese market. Pepsi Co.’s equivalent to Sprite, 7Up, has not been met by the acceptance that Sprite received. Sales of Pepsi to 7Up have a ratio of 4:1 (Harvard Business Review on Doing Business in China). Ultimately telling us that Pepsi has been unsuccessful at selling this product (In China, Coke Fights to Stay Ahead of Pepsi). From reading about this, I have learned that it is critical that you understand you market in order to be successful. This lesson that I learned is one that will help me in many of my future classes. I look forward to traveling to China and observing peoples drink choices to see whether Coca-Cola is actually more common than Pepsi. One of my favorite parts of this book was learning about how advertising differs in China. In America, advertising is flashy. Many advertisements feature celebrities in hopes of gaining consumers attention. Americans buy products they see celebrities using in hopes of becoming more like the famous people they see using the products. This is very different from advertising in China. In China, ads place a large focus on the facts. Product advertisements include the features and specifications of a product. People in China want to know what the product is, how it is used and how it works. There is less of an emphasis on trying to make a products look â€Å"cool† instead the goal is to show the product and help it gainShow MoreRelatedBus 421 Final Essays1220 Words   |  5 PagesEmily Schemelia Executive Summary Case Scenario # 1 Given the increasing regulations of the Internet and email by the Government of China, recommend to the CEO of Google whether the company should continue to operate in China, the world’s fastest and among the largest growth markets. Google should definitely continue operations in China, even if it means limiting the amount of information that is disseminated to Google China. 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